HUMO: INNOVATION REPORT 2023

Humo is a startup company based in Starkville, Miss., offering a wearable technology solution to help golfers improve their game. The company got its start on the campus of Mississippi State University with help from the MSU Entrepreneurship Center, the Bulldog Angel Network and Innovate Mississippi.

The company has designed a sock with sensors that feed data to their smartphone app. The result is a virtual golf coach to help golfers shave strokes from their game.

Co-Founder: Tony Luczak
CEO: Charles Freeman
CTO: Carver Middleton
CIO: Erin Parker